By Christopher Gergen, Gregg Vanourek
"An inspirational and useful advisor for a person who desires to comprise the dynamic talents of marketers into their very own lives and paintings.
A new iteration of "life marketers" is rising: those who practice their imaginative and prescient, skills, creativity, and effort not just to their paintings yet to their complete lives, altering the area for themselves and people round them. during this ebook, profitable marketers Christopher Gergen and Gregg Vanourek draw on a variety of interviews with fifty-five best marketers world wide in addition to the knowledge of a number of inspiration leaders to supply bright examples, relocating vignettes, concrete frameworks, and functional thoughts for revving up our paintings and play via entrepreneurial management. This booklet begins by means of supplying ideas for integrating lifestyles, paintings, and function and ends via taking pictures the consequences of the present entrepreneurial increase for our places of work, studying associations, groups, and families.
Christopher Gergen (Washington, D.C.) is a founding companion of latest Mountain Ventures, co-founder and chairman of SMARTHINKING, Adjunct Professor and Director of the Entrepreneurial management Initiative at Duke college, and a life-long entrepreneur,
Gregg Vanourek (Thornton, CO) is a founding associate of recent Mountain Ventures, former CEO of Vanourek Consulting suggestions, and previous Senior vice chairman of faculty improvement for K12 Inc."