By Carmine Gallo
Praise for THE APPLE EXPERIENCE
"There are 3 pillars of attraction: likability, trustworthiness, and caliber. The Apple event is the simplest modern day instance of all 3 pillars. Carmine's e-book can help you recognize and enforce an identical form of world-class experience."
--Guy Kawasaki, writer of Enchantment and previous leader evangelist of Apple
"Carmine Gallo explains fantastically and easily simply what makes the Apple retail event such a success. it doesn't matter what form of enterprise you're in, there are insanely invaluable classes during this book!"
--Garr Reynolds, writer of Presentation Zen and The bare Presenter
"At its middle, this publication isn't approximately Apple. it is approximately supplying the easiest adventure possible." --Tony Hsieh, New York Times bestselling writer of Delivering Happiness and CEO of Zappos.com, Inc.
"An interesting source for any enterprise proprietor in any nation who desires to reimagine the buyer experience."
--Loic Le Meur, CEO, LeWeb
"Why cannot different retail reports be as nice as an Apple store's? not just does Carmine Gallo solution that question brilliantly, yet he indicates accurately the way to determine your consumers by no means ask it approximately your business."
--Matthew E. could, writer of In Pursuit of Elegance and The legislation of Subtraction
"Carmine Gallo will get to the magic of Steve Jobs: Touching people's lives. this easy, but pleasant imaginative and prescient can be on the center of each retail interplay on the planet today."
--Peter Steinlauf, Chairman, Edmunds.com
"This fabulous choice of insights illuminates the way in which for somebody who desires to create a very nice event, even if in retail, provider, or software program. "
--Dan Roam, writer of The again of the Napkin and Blah Blah Blah
Reinvent your small business to carry Apple-like buyer delight and profits
In The Apple Experience, the world over bestselling writer Carmine Gallo information the rules and practices in the back of this overall dedication to the client and explains how your model can in achieving extraordinary effects by way of providing this comparable excessive normal of provider.
Carmine Gallo interviewed execs in any respect degrees who've studied Apple, and he spent 1000s of hours gazing the promoting flooring in Apple’s retail house and studying approximately Apple’s imaginative and prescient and philosophy. utilizing insights and information from those resources, he breaks down Apple’s customercentric version to supply an motion plan with 3 specific parts of focus:
- Inspire Your inner Customer with education, help, and communications that create a “feedback loop” for bettering functionality at each point
- Serve Your exterior Customer with impossible to resist model tales and committed salespeople who include the APPLE 5 steps of service-- Approach, Probe, current, pay attention, finish with a fond farewell
- Set the Stage by means of making sure that no aspect is missed in developing an immersive retail setting the place buyers can see, contact, and know about your products
With The Apple Experience, you could enhance the go back in your funding in retail by means of including actual price to each buyer interplay. larger nonetheless, any enterprise that bargains with people--employees or customers--can undertake the strategies to accomplish Apple-like marketplace dominance via enriching lives, development loyalty, and reimagining the client experience.